Organization: University of Michigan
Co-worker: Saebom Kwon, Stephanie Afshar, Bridget Siniakov
Date: Aug, 2017 - Jan, 2018
※ 2018 CHI Student Design Competition
UX Researcher / Designer
South Korean women using the popular Lilian brand sanitary products manufactured by Klean Nara have been experiencing adverse health effects. Chemicals in these pads have caused symptoms including reduced menstrual flow, change in odor and viscosity of blood, and skin rashes. However, due to the taboo nature of discussing menstruation in South Korea, many women did not realize that this was a widespread problem linked to Lilian brand sanitary products for three years.
“I searched information on the Internet...to figure out which one has less [toxic] components. It was a terrible experience."
“I only trust the information from news articles because it is objective.”
“I looked at the information about pain relievers from online communities. Since many users responded, I can believe the information more.”
“People use cosmetics everyday but not sanitary products. Even though [my] menstrual experience is annoying...it passes soon anyway. People easily forget their feelings.”
Our team performed 10 interviews (6 Korean, and 4 American).
We identified our primary stakeholders as women ages 18-40 who regularly purchase sanitary products.
We adopted IDEO’s brainstorming model for initial ideation meetings, scheduling 60-90 minute weekly sessions. We included all “blue sky” ideas and did not limit the number of ideas we could come up with. Our team refined our initial list to ~10
potential solutions ranging from wearable technologies to updates to existing products. We refined our list to one solution via participatory design - we narrowed our list to five solutions, designed storyboards, asked 5 participants which solutions they were most likely to adopt in their daily lives, and adopted the one which received the most votes.
We raise awareness of Rotten Cherries through QR codes in women's public restroom stalls where women change their sanitary products.
We drew three potential design of each page, and discussed which functions should be included.